Breweries
Register Your Brewery Event
Attention Breweries: To register how you plan to celebrate American Craft Beer Week please fill out the following form. Once reviewed, your event/recognition will appear in the website Events database. Please, complete all of the following fields!
How Brewers Can Participate
See Retailer Resources for downloadable POS materials: poster, table tent, cooler tag, shelf talker, and banner. - Hang up a copy of the Declaration of Beer Independence (JPEG file, ~2.2 MB) in your location and have your patrons sign it to show their support and enthusiasm! The file can be printed to any size you would like. You may choose to use the PDF version (~3.1 MB) of the Declaration.
- Become a fan of American Craft Beer Week on Facebook.
- Enter your celebration into our national database by completing the following Register Your Brewery Event form.
- Provide a link to www.AmericanCraftBeerWeek.org on your website.
- Use our high resolution logo to help advertise your event.
- Send out your own press release promoting your participation. Download a customizable press release (Word).
- Active brewery members can request a media database from the Brewers Association, complete the Media List Request Form.
Member Event Suggestions
Kick off May 17-23 by having a new beer release party and get everyone to sign the Declaration of Beer Independence (JPEG file, ~2.2 MB).- Print the Declaration of Beer Independence Poster, put it up in your brewery or tap room and get as many people to sign it as possible. Then frame the poster and keep it in the brewery showing those customers how much you appreciate them.
- Host a special beer dinner where attendees each get a copy of the Declaration of Beer Independence signed by all your staff!
- Declare your brewing independence by shooting a video of your customers and staff celebrating American Craft Beer Week and signing the Declaration of Beer Independence. Then post the video on American Craft Beer Week on Facebook for over 10,000 fans to see.
- Brew an American Craft Beer Wheat during Big Brew in early May and then tap the beer during the week of May 17-23.
- If you are a brew pub, offer a different food special each night that pairs with an American Craft Beer Wheat.
- Offer special brewery tours during the week of May 17-23.
- Time a festival to happen during the week to give your attendees even more to cheer about.
- Use American Craft Beer Week as a reason to release special vintages of some of your beers and you'll be sure to get everyone toasting.
- Offer a special 'beer class' during the week that gives fans extended time with your brewer master.
- Since craft brewers are known for being such amazing community citizens pick a charity to raise money for during American Craft Beer Week and go for it! You could organize a 5K or 10K costume race, create a battle of the bands night and more. Get crazy with it people!
- Send out a press release to your local media outlets telling them why you think American Craft Beer Week is the perfect time for them to feature craft beer from small and independent producers in the area.


